The Importance of Customer Centricity

As a customer centric organisation, our strategy places each individual customer at the centre of our marketing and service delivery.

The Importance of Customer Centricity

As a customer centric organisation, our strategy places each individual customer at the centre of our marketing and service delivery.

 

Last week, Aspire were invited by Paul Roberts of My Customer Lens to share our experience on the importance of a customer centric approach. In a webinar delivered to the CSP Network, Customer Account Manager, Adam Sheehan was asked to showcase our customer journey map and bring the process to life.

 

Adam shares our story and explains why Aspire decided to utilise customer journey maps, before detailing how our customer centric approach helps our business seek continuous improvement and growth.

 

The customer journey map is a powerful process that helps us compare data across different stages of the customers journey, for different programmes/ venues, across various time periods. It provides Aspire with valuable learning opportunities which enhances our service to our customers.

 

Click here to watch the webinar – Adam discusses how Aspire implement a customer journey map from 22min 40s.