Marathon Kids’ announce partnership with Aspire Sports at Festival of Running
At the Leamington event the Marathon Kids charity launched their partnership with Aspire Sports with the aim to inspire more children to be physical active in school.
12,262 Children from 63 UK schools that have accepted the Nike and Kids Run Free challenge to run up to a marathon during the 2016/17 academic year, were invited to celebrate their achievements at a Leamington event.
- The Festival of Running event was the culmination of a successful and rewarding year of running in school
- The event was also an invitation for schools to learn about the programme’s tested new features launching in September, such as a new measuring framework and an interactive app to engage parents.
- At the event the charity launched their partnership with Aspire Sports with the aim to inspire more children to be physical active in school.
On Thursday 29th June, Leamington based national children’s charity Kids Run Free hosted a memorable event to acknowledge the running achievements of children from 63 UK Marathon Kids primary schools. The event took place a week after the successful charity’s Marathon Kids London schools’ celebration event with the aim to bring together all schools outside London that took part in the programme in the charity’s hometown. Edmondscote Athletics Track in Leamington once more staged this hugely popular and inspirational event for the fourth consecutive year. Furthermore, the event launched a partnership with Aspire Sports that will allow for a bigger reach in the area.
Both Kids Run Free and Aspire Sports have similar aims and objectives to engage children and young people in physical activity, so the partnership comes as a natural progression of the charity’s aim to reach a significantly larger number of primary schools around the UK. By joining forces, both partners will be concentrating their efforts to reach more schools in the partnership’s key target area of the Midlands.
Paul Griffiths, Aspire Sports Business Development Director said: “With recent research demonstrating that only half of seven-year-olds are meeting physical activity guidelines, Aspire have very ambitious plans to engage thousands of children in physical activity over the next three years. Our new partnership with Marathon Kids is a very exciting opportunity to help primary schools all over the country enhance the future health and well-being of their pupils by regular engagement of every child in physical activity.”
Martine Verweij, Kids Run Free Co-founder and CEO added: “We are delighted to be working with Aspire Sports to reach more primary schools children around the UK and inspire them to be active on a regular basis. This partnership comes at the right time as we are now ready to offer our improved programme completely free, starting this September. The new improved features that we have been developing through research and testing during the past four years are allowing us to have more ambitious targets in the number of children we want to reach. Partnerships such as this one will give us the support needed to achieve this and what better way than our Festival of Running to launch this new venture?”
Over 400 children from 11 Midlands schools attended the event, financially supported by Warwickshire District Council and supported by Tesco’s Leamington and Warwick.
Here's a report from our roving reporter Paul Griffiths: