Road Safety Week 2018: Bike Smart

Road Safety Week 2018: Bike Smart


Bike smart; the theme for this year’s Road Safety Week. We’re continuously emphasising the benefits this life-long skill provides, but cycling also invites constant worry in parents who want to keep their children safe. That’s why Road Safety Week is so important.

Road casualty figures show 101 cyclists died in 2017 in road traffic collisions. The second biggest cause of death for youngsters aged 5 -19 are road crashes. These are terrifying facts, it’s no wonder families struggle to know what to do when it comes to encouraging their children to cycle.

But there is so much that can be done to improve road safety and it’s so important that these are put into practice because no one wants to be without their bike, cycling is too much fun! Road Safety Week, coordinated by the charity Brake with support from the Department for Transport, is a chance for us all to work together to protect those on bikes.

The number of individuals cycling each year is rapidly increasing, brilliant! However, the more people there are cycling, the greater need there is for protection. Also, despite the growing numbers, millions still don’t even consider this form of transport an option. Safer journeys are, therefore, vital to a) encourage more people to start peddling and b) to keep those who already do safe.

Road Safety Week is 19th – 25th November 2018 and this year Brake are encouraging everyone to Bike Smart. What does this mean?

  • Policy-makers being Bike Smart by implementing a safe systems approach, mandating lifesaving technology and prioritising cycle friendly infrastructure.
  • Drivers being Bike Smart by looking out for those on two wheels, driving safely and slowly and giving bike riders plenty of space.
  • Cyclists and motorcyclists being Bike Smart through safe riding behaviours and appropriate training and equipment.


Do you want to be a part of raising awareness and keeping those on two wheels safe? You can! Register here for your free online action pack.

Cycling should bring enjoyment, not be overshadowed by worry. This is our chance to act, to protect our cyclists!